ON TIME?
NOPE.
OFFICIALLY LATE.

SUPERLATE

SORRY. WE’RE LATE.
YOU PROBABLY ARE TOO.

WHY ARE WE LATE?
MISSED PUMPS ✓WRONG ENTRIES ✓STILL HERE ✓
!
Alarm-clock superhero representing SUPER LATE
LATE AGAIN...
MISSED IT.
TOO LATE TO BE EARLY.ALWAYS LATE. NEVER IRRELEVANT.$LATE
THE STORY

HE WAS
SUPPOSED
TO BE EARLY.

THAT DIDN’T HAPPEN.

SUPER LATE was supposed to save the world.

Unfortunately, he missed the briefing.

Then he missed the launch.

Then he missed the opportunity.

Somehow… he still showed up.

✎ timing was intentional
THE LATE MANIFESTO

TOO LATE
TO BE EARLY.

01

MISSED THE PUMP.

We arrived after everyone already posted the rocket emojis.

✦
02

WRONG ENTRY.

Perfect timing is overrated. Bad timing builds character.

✦
03

STILL HERE.

Late is not a destination. It’s a lifestyle.

✦
SUPER LATE ARCHIVES / ISSUE 001
SUPER LATE alarm-clock superhero racing through the city
THE MEME DEPARTMENT

SAME STORY.
DIFFERENT DAY.

DO NOT
BE EARLY.
LAUNCH DAY

Bought too late?

MARKET CHECK

Checked the chart… and of course.

MORNING REPORT

Woke up. Already +200%.

ROADMAP

WE’LL GET THERE.

01

BE LATE

→
02

GET LATER

→
03

TOO LATE

→
04

WE DON’T KNOW. WE’RE LATE.

→
WELCOME TO THE DELAY.

YOU’RE LATE.
WELCOME.

$LATE — because you’re not early, but you’re not alone.

FOLLOW ON XBUY $LATE